Is Skinimalism 2.0 So 2025? Or Is It Just Getting Started?
In 2025, “skinimalism” was meant to rule the beauty world. Dewy skin, light layers, minimal effort, maximum glow. But as 2026 approaches, many are wondering: is skinimalism 2.0 already over… or is it evolving into something even better?
At Frankie Blair, we’re seeing a shift — not away from skin-first beauty, but toward a more personalised, expressive, and intentional approach. Skinimalism isn’t gone; it’s simply making room for more creativity, more play, and more individuality.
The Next Wave: Skinimalism Evolved
Skinimalism 2.0 was all about lightweight coverage, glowing textures, and letting your natural beauty shine. But the new phase of beauty isn’t about choosing between minimalist or maximalist — it’s about blending them. Some days I want barely there, other days I crave a bold eyes or a juicy statement lip. The trend now is versatility, and that suits me.
Skin-first beauty is still very much in. Think sheer, skincare-infused bases that enhance, not hide. Pair that with a soft blush and monochrome tones — rose, peach, taupe — to create a cohesive look that feels effortless yet polished. Think Haus Labs by Lady Gaga's Triclone Skin Tech™ Foundation, paired with Rare Beauty's Soft Pinch Liquid Blush in Hope (both available at Sephora) and Dior's Dior Addict Lip Glow. Or for a more affordable look, we suggest Maybelline's Superstay 24 Hour Skin Tint with Vitamin C, our liquid blush in Zuma and Revlon, Super Lustrous™ Glass Shine in Pink Lip. This approach is perfect for workdays, weekends, and every moment in between. It’s minimalism with a little glow-up.
Skin Prep Is Still the Answer…
Regardless of the trend, having a decent skin preparation regime is still the answer. We love a skin essence for bounce, a plumping serum, and a lightweight moisturiser that seals everything in. A Frankie Blair fav is the Bonajour Green Tea Water Cream, filled with antioxidants and peptides. It suits many skin types and pairs well with most SPFs, foundations and skin tints.
So… Is Skinimalism 2.0 “So 2025”?
Not at all. It’s simply graduating.
We’re entering a beauty era where natural skin is celebrated, creativity is encouraged, and sustainability is expected. It’s not about less makeup or more makeup — it’s about your makeup, done your way. And at Frankie Blair, we’re here for all of it!