Introducing Cheeks!

Get ready to glow with Frankie Blair’s newest makeup must-have: our Liquid Blush! Designed to bring a natural, radiant flush to your cheeks, this range features five richly pigmented, ultra-blendable shades that suit every skin tone. Lightweight and long-lasting, our liquid blush is perfect for building a soft, dewy look or a bold pop of color.

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Say Hello to Illuminating Lip Gloss

Transform your pout with Frankie Blair's Radiant Lip Gloss Collection. Immerse your lips in an array of 10 vibrant shades, each designed to add an irresistible shine and dimension to your look. From subtle sheens to bold brilliance, find the perfect gloss to express your style.

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Discover Long Lasting and Smudge Free Matte Lips

💋 Long-lasting Wear: Our liquid matte lip stains are known for their staying power. They adhere to the lips and can withstand eating, drinking, and other daily activities better than traditional lipsticks.

💋 Vibrant Colors: Our liquid matte lip stains come in a range of vibrant and intense colors. They are perfect for making a statement and adding a pop of color to your makeup look.

💋 No Smudging: Since matte lip stains dry down to a transfer-resistant finish, they are less likely to smudge or transfer onto clothing, cups, or other surfaces.

💋 Minimal Maintenance: If you prefer low-maintenance makeup, a liquid matte lip stain can be a great option. Once applied, it generally requires less attention throughout the day compared to traditional lip products.

Remember to properly prepare your lips by exfoliating and moisturizing before applying a matte lip stain, as the matte finish can emphasize dryness or flakiness.

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About Us

My name is Abby and I want to welcome you to the world of Frankie Blair – a brand born out of a passion for beauty, feeling good, and a desire to empower every individual to embrace their own style.

Frankie Blair is more than just a beauty brand; it's a heartfelt tribute to the original Frankie Blair, my mom. The OG Frankie's lifelong passion for beauty and looking fabulous has left an indelible mark on me. From her radiant smile to her amazing sense humor, my mom embodies the spirit of Frankie Blair.

This brand is a celebration of her enduring influence and a commitment to wanting everyone to be their best (& happy), just as she has done throughout her life. With every product we offer, we pay homage to the original Frankie Blair and the legacy of beauty and happiness she continues to inspire in us all. We are thrilled to introduce you to the Frankie Blair beauty experience.